GRRR Campaign wrap

In the lead up to holiday madness in December 2014, Gull tackled road rage head on with the release of the Road Rage Reducer, more commonly recognised as the GRRR device attached to the dashboards of thousands of cars across the country.

The device is placed within arm’s reach for easy pounding when incidents occur, saving fists being shaken and insults being hurled between motorists all summer long. Once pressed, the device releases its statement of choice from a selection including ‘Muppet, muppet, muppet, muppet’, ‘I’ve seen dogs that can drive better than you’ and ‘Come on give it the jandal’.