Launched in 1998, with the building of its state-of-the-art terminal in Mount Maunganui, on the North Island’s central East Coast, Gull’s tanks were relocated from Marsden Point by barge, a feat, some say, “impossible”. The terminal, with a total storage capacity of 90 million litres, is significantly larger than the other Mount Maunganui installations. Gull then made its first retail sale of petrol in 1999 and has grown its network to over 115 unmanned, manned and marina-branded sites around New Zealand, with Gull Norton Road appearing the North Island site in 1999, and Gull Maheno, the inaugural South Island, twenty years later in 2019. These days Gull sells over 500 megalitres of fuel annually, representing an approximate 8% market share of New Zealand's liquid fuel volumes.
The highly efficient nature of the terminal has simplified the blending process for our high performance biofuel, Gull Force 10, which is blended on site from base gasoline and ethanol. As most of the ethanol we use is produced locally, we’re supporting New Zealand’s rural economy while reducing our dependency on imported fuel.
Gull became the first fuel company to introduce innovative fuel products to the New Zealand market well ahead of the opposition. In August 2007 Gull again set new environmental benchmarks with the launch by the then Prime Minister, The Right Honourable Helen Elizabeth Clark, ONZ, of New Zealand’s first biofuel Gull Force 10, a 10% ethanol mixed with premium gasoline, giving higher octane and cleaner performance. In 2015 Gull was recognised for its pioneering energy leadership with first place for the Sustainable Business Network's Renewables Innovation Award and in 2016 received a Highly Commended at the 2016 EECA Energywise Awards.
The highly efficient nature of Gull’s terminal has simplified the blending process for this high performance biofuel, which is blended on site from base gasoline and ethanol. As most of the ethanol we use is produced locally, we’re supporting New Zealand’s rural economy while reducing our dependency on imported fuel.